Fruitbull visits the annual fair of food and hostelry in Dubai.

From 21 to 25 of February, 90.000 visitors from all over 170 countries, gathered in the "Dubai World Trade Centre" (DWTC) to celebrate the new edition of Gulfood, the annual fair of food, which serves as a platform for international trade to all the companies of the sector.

In 2016, the twenty-first edition of Gulfood hosted 179 Spanish companies. Fruitbull, pioneer in the generation of data for the fruit and vegetable industry, was one of them, with a special interest in expanding their operations to the Persian Gulf.

Santiago Alvarez, CEO of Fruitbull, explained "The key of our participation in Gulfood is not only because it is a fair of giant dimensions and influential for the MENA region (Middle East and North of Africa), which accelerates the process to place Fruitbull in new markets; but also because Dubai is one of the world’s trade center where the food sector only represented by US$ 2.165 millions of exports.